I once read a very astute marketing consultant’s opinion of the newspaper industry. He concluded that it was a “dying industry” and commented that “not since the town crier delivered the news” had he seen an industry truly facing extinction. I agree that the industry is facing extinction… but ONLY if they don’t do something NOW to become as indispensable and relevant as they were in their industry “prime”. And to be sure, the newspaper industry doesn’t stand alone in their need for reinvention and relevance...
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